As a Framer campus ambassador, I delivered the keynote at the 2026 Women in UX Conference to an audience of 250+ designers and students. The talk explored classic design fundamentals, from Vignelli's approach to the NYC subway guide to principles of hierarchy and unity, can inform how designers present themselves. I designed a workshop where attendees used those foundations to build a cohesive personal brand and critique their own work with more confidence. In the end, I wanted each person to leave with a clearer individual perspective and the tools to articulate that point of view.